Privacy policy.
Last updated: 7 August 2026
Smart Guard Ltd is committed to protecting your privacy and personal information. This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, who we share it with, how long we keep it and your rights under UK data protection law.
This policy applies when you visit our website, contact us, request a quotation, become a customer or otherwise interact with Smart Guard Ltd
1.WHO WE ARE
Smart Guard Ltd provides security and safety systems and associated services, including CCTV, intruder alarms, fire alarm systems and access control systems for domestic and commercial customers.
For the purposes of UK data protection law, Smart Guard Ltd is the data controller responsible for personal information covered by this Privacy Policy where we determine how and why that information is processed.
Company name: Smart Guard Security Ltd
Company registration number: 16950739
Registered in: England and Wales
Registered office: [REGISTERED OFFICE ADDRESS]
Email: smartguard00@gmail.com
Telephone: 07713447012
2. PERSONAL INFORMATION WE COLLECT
The information we collect depends on how you interact with us and which services you request.
We may collect:
• Your name
• Telephone number
• Email address
• Home, business, installation and billing addresses
• Business or company name
• Information submitted through our website contact or enquiry forms
• Details of enquiries and quotation requests
• Details about the services you require
• Appointment and site visit information
• Installation details
• Details of equipment installed at your property
• Information relating to CCTV, alarm, fire detection and access control systems
• Maintenance and servicing records
• Warranty information
• Correspondence between you and Smart Guard Ltd
• Complaints and customer service records
• Invoice, payment and transaction information
• Information required for accounting and business administration
• Information you provide to our employees, engineers, contractors or representatives
When you use our website, certain technical information may also be collected, depending on the technologies used on the website.
This may include:
• IP address
• Browser type
• Device type
• Operating system
• Website usage information
• Pages visited
• Approximate location derived from technical information
• Cookie identifiers and preferences
• Information relating to how you reached or interacted with our website
We only collect information appropriate for the purposes described in this policy.
3. HOW WE COLLECT YOUR INFORMATION
We may collect information directly from you when you:
• Complete a contact or enquiry form
• Request a quotation
• Contact us by telephone, email or another communication method
• Request one of our services
• Arrange a site visit
• Enter into a contract with us
• Arrange an installation
• Request servicing, maintenance or technical support
• Make a payment
• Submit a complaint or query
• Communicate with one of our employees, engineers or representatives
We may also receive information from third parties where relevant to providing our services.
These may include:
• Contractors
• Equipment suppliers
• Property owners or managers
• Landlords
• Businesses referring work to us
• Payment providers
• Professional advisers
• Other parties involved in arranging or providing a service
Where we obtain personal information from another source, we handle it in accordance with applicable data protection law.
4. HOW WE USE YOUR INFORMATION
We may use your personal information to:
• Respond to enquiries
• Provide quotations and estimates
• Arrange site surveys and appointments
• Communicate with prospective customers
• Enter into and manage contracts
• Provide CCTV installation services
• Provide intruder alarm installation services
• Provide fire alarm installation services
• Provide access control installation services
• Provide servicing and maintenance
• Provide technical and customer support
• Manage installations
• Maintain records of equipment installed
• Contact customers regarding their systems
• Manage warranties and aftercare
• Process payments
• Issue invoices
• Maintain financial and accounting records
• Manage our relationship with customers
• Respond to complaints
• Resolve disputes
• Establish, exercise or defend legal claims
• Protect our business and customers against fraud, misuse and security threats
• Maintain the security of our website and systems
• Comply with legal, tax, accounting, regulatory and insurance requirements
• Improve our services and website
• Send relevant marketing communications where permitted by law
5. OUR LAWFUL BASES FOR PROCESSING
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on why we are processing your information, we may rely on the following lawful bases.
CONTRACT
We may process your personal information where this is necessary to enter into or perform a contract with you.
For example, we need certain information to provide a quotation, arrange an installation, provide maintenance services or fulfil our contractual obligations.
LEGAL OBLIGATION
We may process personal information where this is necessary to comply with a legal obligation.
This may include tax, accounting, regulatory, legal and other statutory requirements.
LEGITIMATE INTERESTS
We may process personal information where this is necessary for our legitimate business interests and those interests are not overridden by your rights and interests.
Our legitimate interests may include:
• Operating and managing Smart Guard Ltd
• Responding to enquiries
• Providing customer service
• Managing customer relationships
• Keeping appropriate records of installations and work undertaken
• Improving our products and services
• Maintaining the security of our business and systems
• Preventing and detecting fraud or misuse
• Protecting our legal rights
• Recovering money owed to us
• Establishing, exercising or defending legal claims
CONSENT
Where required, we may process information based on your consent.
This may apply to certain electronic marketing activities or website technologies.
Where we rely on consent, you have the right to withdraw your consent at any time.
INFORMATION YOU NEED TO PROVIDE
Some personal information is necessary for us to provide our services or enter into a contract with you.
For example, we normally require sufficient contact and property information to prepare quotations, arrange site visits, carry out installations and provide maintenance.
If you do not provide information required to fulfil a contract or requested service, we might be unable to provide the relevant service.
2. SECURITY AND PROPERTY INFORMATION
Due to the nature of our business, some information provided to Smart Guard Ltd relates to the security arrangements of homes, commercial premises and other properties.
This may include:
• CCTV system details
• Intruder alarm details
• Fire alarm system details
• Access control system details
• Equipment locations
• Installation layouts
• Property access information
• Maintenance information
• Security system specifications
We recognise the sensitive nature of security-related information and take appropriate measures to restrict and protect access to such information.
3. CUSTOMER CCTV SYSTEMS
Smart Guard Ltd installs and services CCTV systems for customers.
Where a customer determines why and how CCTV footage is recorded and used, the customer will generally be responsible for complying with applicable data protection requirements relating to that footage.
Installing or servicing a CCTV system does not automatically make Smart Guard Ltd the data controller for footage recorded by a customer's system.
There may be circumstances where our engineers need temporary access to a CCTV system or information contained within it for installation, maintenance, diagnostics or technical support.
Where we process personal information on behalf of a customer, our respective responsibilities will depend on the service provided and the circumstances of the processing.
4. CCTV OPERATED BY SMART GUARD LTD
If Smart Guard Ltd operates CCTV at premises or locations under its own control, we will provide appropriate information where required.
Where applicable, CCTV may be used for purposes including:
• Protecting people
• Protecting property and equipment
• Preventing and detecting crime
• Investigating security incidents
• Maintaining site security
Personal information collected through CCTV controlled by Smart Guard Ltd will be handled in accordance with applicable data protection law.
5. WHO WE SHARE INFORMATION WITH
We do not sell your personal information.
Where necessary, we may share personal information with:
• Smart Guard Ltd employees and authorised personnel
• Engineers
• Contractors and subcontractors
• Equipment manufacturers
• Equipment suppliers
• IT providers
• Website and hosting providers
• Communications providers
• Payment processors
• Banks
• Accountants
• Insurers
• Solicitors and other professional advisers
• Regulatory authorities
• Government bodies
• Courts
• Law enforcement agencies
We may also disclose information where required by law or where reasonably necessary to protect our rights, customers, employees or business.
Where another organisation processes personal information on our behalf, we take appropriate steps to ensure suitable data protection arrangements are in place.
6. INTERNATIONAL TRANSFERS
Some technology, website, hosting, communications or other service providers used by Smart Guard Ltd may process information outside the United Kingdom.
Where personal information is transferred outside the UK, we take appropriate steps required under UK data protection law.
Depending on the destination and provider, this may include relying on UK adequacy regulations or appropriate contractual safeguards.
You may contact us if you would like further information about safeguards applying to your personal information.
7. HOW LONG WE KEEP YOUR INFORMATION
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting, tax, insurance, contractual and regulatory requirements.
Different categories of information may have different retention periods.
When deciding how long information should be retained, we consider:
• The purpose for which the information was collected
• The nature of the information
• Our relationship with you
• Whether we continue to provide services to you
• Warranty requirements
• Maintenance requirements
• Contractual obligations
• Tax and accounting requirements
• Insurance requirements
• Legal and regulatory requirements
• Potential legal claims
Where information is no longer required, we will securely delete, anonymise or dispose of it where appropriate.
HOW WE PROTECT YOUR INFORMATION
We take appropriate technical and organisational measures designed to protect personal information from:
• Unauthorised access
• Unauthorised disclosure
• Loss
• Misuse
• Alteration
• Destruction
Measures may include appropriate password protection, access controls, secure devices, secure systems and restrictions on who has access to customer information.
Access to personal information is limited to employees, contractors and other authorised persons who require access for legitimate business purposes.
YOUR DATA PROTECTION RIGHTS
Depending on the circumstances, you have rights relating to your personal information under UK data protection law.
RIGHT OF ACCESS
You have the right to request information about the personal information we hold about you and, where applicable, receive a copy.
RIGHT TO RECTIFICATION
You have the right to ask us to correct personal information you believe is inaccurate.
You may also ask us to complete information you believe is incomplete.
RIGHT TO ERASURE
In certain circumstances, you have the right to ask us to delete your personal information.
RIGHT TO RESTRICTION OF PROCESSING
In certain circumstances, you have the right to ask us to restrict how we process your personal information.
RIGHT TO OBJECT
In certain circumstances, you have the right to object to our processing of your personal information.
You have the right to object to the use of your personal information for direct marketing.
RIGHT TO DATA PORTABILITY
In certain circumstances, you have the right to ask us to transfer information you provided to us to another organisation or provide it to you in a structured, commonly used and machine-readable format.
RIGHT TO WITHDRAW CONSENT
Where we rely on your consent to process personal information, you have the right to withdraw that consent at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
EXERCISING YOUR RIGHTS
You are not normally required to pay a fee to exercise your data protection rights.
To exercise one of your rights, contact Smart Guard Ltd using the contact information provided at the end of this Privacy Policy.
We may need to request information from you to confirm your identity before responding to a request.
We will respond to valid requests within the time required by applicable data protection law.
DIRECT MARKETING
Smart Guard Ltd may contact customers or prospective customers about relevant services where permitted under applicable law.
Where consent is legally required, we will obtain appropriate consent before sending marketing communications.
You have the right to object to direct marketing at any time.
You may ask us to stop sending marketing communications by contacting us or using an unsubscribe facility contained within a communication, where available.
Stopping marketing communications will not prevent us from contacting you where necessary regarding an existing quotation, contract, installation, maintenance arrangement, payment or other service-related matter.
COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies and similar technologies.
Cookies and similar technologies may support:
• Essential website functionality
• Security
• User preferences
• Website performance
• Analytics
• Other website functionality
Some technologies are necessary for the website to operate.
Where consent is required under applicable law, technologies requiring consent will only be used in accordance with the choices you make through our cookie consent system.
Further information about the cookies and similar technologies used by our website, including their purposes and duration, is available through our Cookie Policy and cookie preference controls.
Where available, you may change your cookie preferences through our website.
THIRD-PARTY WEBSITES AND SERVICES
Our website may contain links to websites or services operated by other organisations.
Those organisations are responsible for their own privacy practices.
We recommend reviewing the privacy information provided by any external website you visit.
INFORMATION RELATING TO CHILDREN
Our services are primarily intended for adult homeowners, landlords, organisations and businesses.
We do not intentionally use our website to collect children's personal information for marketing purposes.
If you believe a child has provided personal information to us inappropriately, please contact us.
AUTOMATED DECISION-MAKING
Smart Guard Ltd does not currently use solely automated decision-making, including profiling, to make decisions about customers which produce legal or similarly significant effects.
If this changes, we will provide appropriate information as required by applicable data protection law.
CHANGES TO THIS PRIVACY POLICY
We review this Privacy Policy from time to time.
We may update it where our business practices, services, website, technology or legal obligations change.
The latest version will be published on our website.
The date displayed at the top of this page indicates when the policy was last updated.
CONTACT US
If you have questions about this Privacy Policy, wish to exercise a data protection right or have concerns about how your information is handled, please contact:
Smart Guard Ltd
Company Registration Number:
16950739
Registered Office:
[REGISTERED OFFICE ADDRESS]
Email:
smartguard00@gmail.com
Telephone:
07713447012
COMPLAINTS
If you have concerns about how Smart Guard Ltd has handled your personal information, please contact us first so we have an opportunity to investigate your concerns.
You also have the right to complain to the Information Commissioner's Office, the UK's data protection regulator.
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Further information about data protection rights and complaints is available from the Information Commissioner's Office.